2-8 February, 2020 — Milan, Italy
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The Fifth Order of Design - How Interaction Designers Can Produce Change, Drive New Ideas, and Deliver More Meaningful Solutions

workshop – Half day (4h) | Feb 5 – 2pm | UW - Alder Hall, RM 106

How the interaction design community can actually help people solve the right problems, change corporate culture, and change the world.

Sold out

This workshop is sold out. Check out the rest of our workshop program.

In their book Innovation by Design, authors Thomas Lockwood and Edgar Papke share the results of an in-depth study of some of the world’s most innovative organizations, providing insight into ten key attributes of innovation and how aligned design thinking delivers meaningful solutions and extraordinary results, including: - The 10 ways leaders can create and develop effective cultures of innovation. - How to use design thinking as a powerful method to drive employee creativity and innovation. - How to leverage the natural influence of the collective imagination to produce the “pull effect” of engagement, creativity and risk taking. - How leaders can take the “Fifth Step of Design” to create organization awareness.

Interaction designers are (should be) at the cutting edge of understanding experiences and interactions, and can drive towards the fifth order of design to help their organizations become more aware. If done intentionally, this can have a significant impact on delivering organization results and enhancing individual careers.

This workshop is not about design thinking. But we would like to use the most relevant parts of our research and collaboration in our workshop at Interaction 19 to help participants make their current positions more relevant and also reinvent their personal and professional futures.


We will start with an overview of corporate culture, the three types of corporate culture and the three types of leadership styles. We connect this to 12 culture keys of any organization. We will summarize the Fifth Order of Design, which is about building Awareness and Understanding to help solve any problem. We can support this with elements including:

  • The Pull Factor
  • The Right Problems
  • Culture Awareness
  • Curious Confrontation
  • Co-Creation
  • Open Spaces
  • Whole Communication
  • Aligned Leadership
  • Purpose

After breaking this all down into easy to understand parts, we will help participants design their road map for the future.

Thomas Lockwood

Thomas Lockwood

Thomas Lockwood is the author/editor of five books on design thinking, design strategy, design management and building cultures of innovation. He has a Ph.D. in design management and is recognized as a thought leader at integrating design and innovation practice into business, and building great design and UX organizations.

Tom has produced 22 conferences about design leadership, has lectured and led workshops in over 20 countries, and is a design adviser to countries and companies. His design accomplishments range from creating high-tech skiwear for the US Olympic Nordic Ski Team, to corporate design programs for Fortune 500 organizations. He is the founding partner of Lockwood Resource, an international consulting and recruiting firm specializing in design leadership. Previously he’s been the president of DMI, the Design Management Institute for six years, a corporate design director, and a partner and creative director at several design firms. His blog is at LockwoodResource.com. https://www.linkedin.com/in/thomaslockwood/


Edgar Papke

Edgar Papke

Edgar Papke is a leadership psychologist dedicated to helping organizations, teams, and leaders improve their alignment and achieve greater levels of success and fulfillment. A best selling author and international award winning speaker he is a globally recognized organizational and leadership psychologist, and foremost expert in the alignment and innovative development of organizations, teams, and leadership. He works with clients ranging from Fortune 500 companies, multi-national organizations, and governments to small businesses, early stage companies, and individuals. http://edgarpapke.com/

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