2-8 February, 2020 — Milan, Italy
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Product Management for Designers

workshop – Half day (4h) | Feb 5 – 9am | UW - MHCI+D Studio

Whether you’re looking to work more effectively with Product Managers, or become one yourself, this workshop will teach you key strategies and tactics for being a successful product manager.

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This workshop is sold out. Check out the rest of our workshop program.

Product Managers and Designers often work very closely together, and influence each other’s work. Product Management is a growing discipline, that lacks clear definition and rules of engagement with other disciplines. In this workshop, I’ll introduce several key concepts of Product Management, by taking the group through some short activities for idea generation, prioritization, and collaboration. This workshop is intended to provide an introduction to Product Management from the perspective of someone coming from design, to give participants methods for working more effectively with PMs, or moving into that role themselves.

As someone who has worked in both roles, I can provide perspective and empathy from both sides. I also lead a similar workshop at my company - about once every three months for the past two years.


  • Introduction: What is a Product Manager
  • Part I: Establishing a Vision
  • Activity: Idea Generation & Prioritization
  • Activity: Stakeholder Mapping
  • Activity: Product Mad Libs
  • Activity: Defining Your MVP
  • Part II: Building to Learn
  • Activity: User Story Writing
  • Activity: Story Estimation & Prioritization
  • Conclusion: Principles over Processes

Becki Hyde

Becki Hyde

I’m an interdisciplinary designer who is passionate about the intersection of design and technology. As a Design Practice Lead at Pivotal, I work with our clients to enable leaders of their agile practices to transform how their companies deliver software. I’m a Local Leader of the Louisville IxDA, and I speak internationally on the topics of product design and product management.


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