2-8 February, 2020 — Milan, Italy
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Designing Beyond Screens

workshop – Half day (4h) | Feb 5 – 1pm | SVC - Rocky

We carry a screen with us at all times, yet technology is already evolving beyond the screen. We must design beyond screens to ensure we can be leaders wherever, whenever and however interactions are going.

This workshop will provide attendees with examples of where their expertise should be leveraged beyond where many designers are currently involved. It will explain how to design beyond screens, why it is increasingly important given new technologies and new capabilities. It will share 3-4 hands on activities that will provide new perspectives and opportunities and that can be immediately brought back to their organizations.

I have led design activities and workshops that go ‘beyond screens’ for many years. My perspective (and a successful focus of my career) is that designers should be involved much earlier than they generally are, particularly for more emergent capabilities such as voice or AI. I will provide ways for designers to advocate for that involvement and tools and methodologies that they can use across stakeholders and divisions in order to successfully become leaders in designing interactions beyond screens.

Samantha Starmer

Samantha Starmer

Samantha Starmer is a digital transformation executive who has over 15 years of experience in leading large, customer experience and product innovation programs from strategy through design and execution at companies such as Ralph Lauren, Sapient Razorfish, Microsoft and Amazon. She is currently finalizing her next opportunity and will be excited to announce it shortly.

Throughout her career, Samantha has had the opportunity to lead digital transformation efforts and has been responsible for the ideation, requirements, design and execution of new features and functionality that support seamless consumer experiences across all touchpoints of the customer journey. Her passion is the intersection between humans and technology and how to ideate, create and deliver holistic interaction experiences across time and space, physical and digital.

Samantha has taught many graduate level courses focused on user experience and information management at the University of Washington and Kent State University. She has also been fortunate to present and teach workshops globally on digital product design, service design and other aspects of consumer experience. Most recently She has spoken on topics relating to retail innovation and human centered design for artificial intelligence.


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