Designing healthcare outreach for India - solving for scale and complexity
In a country of more than a billion where people live in super-dense megacities as well as rural and remote areas, at altitudes ranging from sea-level to 5000 meters, and speak 22 major languages in 720 dialects, access to healthcare is a challenge which experts have been trying to solve for decades.
In the last couple of years we’ve had the opportunity to consider disparate healthcare outreach solutions for both urban and rural India, with its usual mix of languages, levels of education, training, infrastructure, technology, and mobility ecosystems. We conducted primary research in the field in order to understand the ecosystem, roles involved, challenges, gaps, pain points, and opportunity areas, and have used them to design and deploy healthcare outreach systems there.
In this talk, we share our experiences of designing for healthcare outreach projects in both rural and urban Indian contexts, told through field research artefacts, and our learnings when solving for complexity at scale.
Peyush is a designer leading global, diverse teams in strategic design, business transformation, and experience consulting over the past 20+ years. He founded Designit Bengaluru (Bangalore) studio 3 years ago and now with a team of 25 strategists, researchers and designers, he helps create design-led product-service ecosystems for his clients’ sustained competitive positioning.
He and his team work at the cutting edge of the interaction design practice, extending the discipline from its ‘traditional’ form - designing digital interactions - to understanding human-to-human interactions and creating ‘phygital’ enviornments, systems, and services.
Pooja is a specialist in streamlining business scenarios and interpreting problem statements to enable the realization of innovative services, has a passion for primary research and being in the field with the users to discover the right challenges and finding clues to effective solutions. Pooja has been researching ‘the user’ now for 8+years as a researcher-designer, having established a stronghold on research, design thinking and strategic methodology to drive “Human Centered” design. Pooja has lead projects & teams across geographies, designing transformative solutions that bring delight to the customers, backed by a futuristic vision, all emerging from research insights.
Pooja has worked on numerous research projects that defined contextual design intervention at the grass root level, spanning across India’s rural & craft hubs, before joining Designit as one of it’s first team members, 3 years ago, establishing the research and service design discipline in the team.
Applying the right design methodology in relation to the problem at hand is Pooja’s forte which has proven successful across domains from rural & urban healthcare, telecom, retail, technology and enterprise systems.
As Principal Researcher & Service Designer @Designit Bengaluru, Pooja has been part of the award winning Healthcare @home social impact project.